What is the best email marketing service?

• Who has better pricing?
• What features do they offer?
• How easy are they to use?

With the information below, by the time you eventually sign up for an email marketing service, you will be making a well-informed decision that will suit your needs to the letter.

Benefits of using Selzy

1. Super easy to use: Selzy has an intuitive straightforward interface that it would take no time at all for even a complete learner to get a firm grasp on.
2. Budget-friendly for any business: Be it a startup or an older enterprise, Selzy offers plans that are very pocket-friendly.
3. Responsive design: Emails look great on any device, whether a phone, tablet, or desktop.
4. Types of templates and themes: Prepare for over 75 pre-built templates in email, SMS, and Viber campaigns appropriate for your brand.
5. Build your email list: It is very easy to create and manage your email list with Selzy.
6. Generous email limits: Send up to 1,500 emails/month on even the free plan.
7. Performance tracking: Understand the state of opens, clicks, and unsubscribes, amongst other important metrics.
8. Cloud-based access: Since it’s cloud-based, you’re able to access Selzy from anywhere and with any device.
9. Schedule your messages: With this, you can plan in advance and send emails at the right time for your audience.
10. Track engagement: Tracking how subscribers interact with each campaign is quite easy.
11. Detailed reporting: This provides insights into what works and what doesn’t work with the tweaks required for a future campaign.
12. Free email automation: Create an automated series of emails at no additional cost.
13. 24/7 support: Yes, even free users get email support around the clock.
14. Seamless integrations: Seamlessly connect your projects with Integrations, WordPress, Google Analytics, and HubSpot for a really powerful way to amplify your marketing.

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Benefits of using MailerLite

1. Intuitive and user-friendly: MailerLite was intended to be simple, so you can invest all your energy in creating awesome content.
2. Drag-and-drop editor: No coding skills? No problem! Set up professional-looking emails in an instant.
3. Easy import of contacts: Import contacts from Gmail, Mailchimp, or other services right away.
4. Automation tools: Provide content periodically with the expectation of securing subscribers’ interest.
5. Advanced segmentation: Segment your list based on personal interests and personalize your communication.
6. Unlimited subscribers: Under the paid plans, there is no limit to how many subscribers one may have.
7. Helpful tutorials: Everything is there to help you get started and make the most of the platform.
8. 14-Day free trial: Not quite convinced if it’s the one? Get a taste of their premium features for two weeks before you make your mind up.
9. Multivariate integrations: Works with WordPress, Shopify, and more.
10. Email automation:: This is available on a paid plan in order to automate your marketing.
11. Sell Digital products: Set up a shop and sell products right from within the emails.
12. Refund policy: They allow for a refund if it is not a good fit, and they do so in the first 30 days.
13. Edit sent links: Oops! Did you send the wrong link? You can change URLs even after sending (on paid plans).

GET MAILERLITE

Comparison Table

Selzy offers affordable plans that are great for small businesses, while MailerLite provides a generous free plan but charges for advanced features.

Also read:

• • AImReply: How brands are using AI to write email
  • How to free up a large amount of Gmail storage without deleting any emails
  • 5 email marketing automation before the holiday season

Features Comparison

Feature	Selzy	MailerLite
User-Friendly Interface
Drag-and-Drop Editor
Email Automation	(Free)	(Paid Plans Only)
Email Templates	Over 75 Templates	Multiple Templates
24/7 Support	Even on a Free Plan	Limited on Free Plan
Integrations	Includes Integrations	Multiple Integrations
Sell Digital Products
Landing Pages
Unlimited Subscribers		On Paid Plans
Detailed Analytics
Refund Policy	Not Specified	30-Day Refund Policy

What do I like best

Honestly, both platforms have their strengths, and it kinda depends on what you’re looking for. I like Selzy for its free email automation and the 24/7 support—even if you’re on the free plan, which is pretty awesome. It’s great for getting started without worrying about hidden costs sneaking up on you. On the flip side, MailerLite is fantastic if you’re looking to sell digital products directly through your email campaigns. The ability to edit links even after sending is a lifesaver (we’ve all been there, right?). However, some of the cooler features are locked behind their paid plans.

Verdict: So, what’s the best email marketing platform to use?

If you are a starter or have a low budget, then Selzy is the way to go because it’s user-friendly, has free automation, and gives great support in growing your business without having to pay a lot. But whether you are seriously selling digital products in your business model and prepared to invest a bit more, MailerLite may be the best bet to attain those advanced features, too.

Ultimately, both are excellent options, and you may even consider trying both of them to feel which one will work for you. Because they all offer a free plan or trial, there’s no harm in taking them on a test drive.

Tip for New Businesses: If you are a new arrival in the field, you have to learn SEO. It is just about the one thing you’re going to wanna do from the beginning, you know so that you can take in that free traffic to the site.

See also: How Can Email Marketing Boost Your Business?

The post Selzy vs MailerLite: Which Email Marketing Platform is Best for Your Business appeared first on PC Tech Magazine.

More Personalization Equals Better Results

For many years, the emailing process has taken quite a bit of work daily. This is especially true if you’re running a business, and many companies are looking for technology that can be their very own email assistant.

When you take a look at what artificial intelligence is capable of nowadays,  using AI to write emails might be an interesting case. Brands are using AI to ensure marketing emails are as personalized as possible.

This helps to increase customer engagement and conversions with each email. Many marketing emails are soulless, but implementing AI can ensure each email feels tailored to every recipient. Implementation is just the first step, as making use of automation and optimizing it are equally important.

All-in-One Email Generator

Brands are streamlining their email marketing process by using an intelligent assistant as their personal writer who never sleeps. GPT technology really paved the way for many other AI technologies and services.

AImReply is leading the way when it comes to the mail space, as emailing is one of the most widely used forms of contact from a personal and professional standpoint. You’ll also find that brands are incorporating AI to write, send, edit, and craft unique emails that remain in tune with their image. There’s a lot that can be done when it comes to customizing AI tools, and customization is vital regarding email communication.

Make AI Work for You

It doesn’t matter how much knowledge you have of AI, as the learning curve isn’t as big as you might think. There might be an overwhelming number of applications for the technology, but putting them to use isn’t that complicated.

AImReply was created to be your personal email assistance platform, giving you everything you need in one place.

Some of these include:

• Personalization of tone and style.
• Support of 16 languages across the world.
• Availability on desktop and mobile devices.Unmatched efficiency.
• Protection of your personal data.
• Tailored communication to the tone and context of your writing style.

Test out AImReply for yourself with a few clicks and watch it go to work managing all of your emails with ease. Make sure to test the parameters of the AI to write emails that align with your specific needs. Once it’s all said and done, you can walk away and let AImReply run around the clock.

ALSO READ: HOW EMAIL MARKETING CAN BOOST YOUR BUSINESS

The post AImReply: How Brands Are Using AI to Write Email appeared first on PC Tech Magazine.

Promoting a brand digitally is crucial for businesses because it allows them to reach a large audience quickly and cost-effectively. Digital marketing channels, such as social media, search engines, and email, provide businesses with the opportunity to target specific demographics, track the effectiveness of their campaigns, and adjust their strategy in real time. Additionally, with more and more consumers relying on the internet to research and purchase products, a strong digital presence can help a business establish credibility and build trust with potential customers. Overall, digital promotion can be used to expand the business reach, increase brand awareness, generate leads, and ultimately drive sales.

In this article, these are some of the various ways businesses can digitally promote their brand and increase their visibility online.

1. Create a Website

The first step in creating a strong online presence is to have a website. A website is a great way to showcase your products and services, provide information about your business, and allow customers to contact you. When creating a website, it is important to ensure that it is user-friendly and easy to navigate. This will make it more likely for customers to stay on your website and explore what you have to offer.

2. Use Social Media

Social media is a powerful tool that can be used to promote your business. Platforms such as Facebook, Twitter, and Instagram allow you to connect with customers, share information about your products and services, and engage with your audience. By creating a strong social media presence, you can increase your visibility online and reach a larger audience.

3. Optimize for Search Engines

Search engine optimization (SEO) is the process of improving the visibility of your website on search engines like Google, Bing, and Yahoo. By optimizing your website for search engines, you can increase the chances of your website appearing on the first page of search results. This will make it more likely for customers to find your website and ultimately increase your visibility online.

ALSO READ: 5 WAYS TO BUILD A ROBUST SEO STRATEGY ON A SMALL BUDGET MARKETING

4. Create Content

Creating quality content is another great way to promote your business online. This can include blog posts, articles, videos, and infographics. By providing valuable information to your audience, you can establish yourself as a thought leader in your industry and increase your visibility online.

5. Use Email Marketing

Email marketing is a great way to stay in touch with customers and promote your business. By sending out regular newsletters or promotions, you can keep customers informed about new products and services and encourage them to make a purchase.

ALSO READ: HOW CAN EMAIL MARKETING BOOST YOUR BUSINESS?

6. Leverage Influencer Marketing

Influencer marketing is a powerful way to promote your business online. By partnering with influencers in your industry, you can reach a larger audience and increase your visibility online. Influencers have a large following on social media and can help promote your business to a wider audience.

7. Use Paid Advertising

Paid advertising is another effective way to promote your business online. Platforms such as Google AdWords, Facebook Ads, and Instagram Ads allow you to target specific audiences and increase your visibility online. By using paid advertising, you can reach a larger audience and increase the chances of customers finding your business.

8. Analyze and Optimize

It is important to analyze and optimize your digital promotion strategy. By using tools such as Google Analytics, you can track the performance of your website and social media channels. This will allow you to identify areas that need improvement and make changes to increase your visibility online.

In conclusion, promoting your business online is essential in today’s digital age. By creating a website, using social media, optimizing for search engines, creating content, using email marketing, leveraging influencer marketing, using paid advertising, and analyzing and optimizing your strategy, you can increase your visibility online and reach a larger audience.

ALSO READ: HOW TECHNOLOGY HELPS SMALL BUSINESSES

The post 8 Ways You Can Digitally Promote Your Businesses appeared first on PC Tech Magazine.

Users continue to make many purchases online due to the tense epidemiological situation in the world and try to protect themselves in any possible way. In this regard, stores must prepare interesting offers that will entice many buyers.

To notify buyers, you can automate an email newsletter. It can help you show your brand the best it can, offer personalized recommendations, and build strong relationships with your loyal customers.

In this article, we’ve prepared 5 essential email campaigns that you can automate today to get ready for the holidays.

Make acquaintance with the interested buyers

By subscribing to your store’s newsletter, customers consciously want to receive exclusive offers from you and be the first to know about promotional events. As such, it would be a good idea to greet potential customers and provide them with the most relevant information and activities of the moment those readers may be interested in. So that they go to your site and make a purchase.

At the initial stage, it is important to mention in the mailing list who you are and what you offer, tell about the range of your products, and also ask the user’s preferences to offer more interesting messages in the future.

The first step is to introduce the user to the best-selling products. It is important to provide high-quality photos and focus on products by removing distracting backgrounds with Retoucher Online. Offer to take a survey to identify the needs of each customer.

Abandoned cart reminder

Online retailers often face the fact that many shoppers leave the website without making a purchase, leaving items in their shopping cart.

Someone could be distracted, someone was not satisfied with the price or delivery, and someone wants to wait for discounts on the goods of interest. There can be many reasons.

You can automate the newsletter to remind customers about the forgotten items in the shopping cart. Such emails grab attention and help stores generate potential lost profits. You can simply remind customers about the products, or you can offer a limited-time discount on the products to make sure you get the profit you want.

ALSO READ: HOW CAN EMAIL MARKETING BOOST YOUR BUSINESS

Availability of goods

During the season of sales and holidays, many buyers are faced with the fact that the desired products are out of stock and users leave the site without placing an order. A series of these automated emails will let shoppers know that they can finally buy these items.

You can add an alert function to your site when the product is back in stock so that the buyer receives an email and returns to shop on your site.

During the sales season, each store must have a large number of popular items in stock so that customers do not turn to other online stores.

Automate post-purchase reminders

Every online retailer is interested in increasing the number of loyal customers. Setting up automatic messaging after purchase can help you with this.

Implementing a post-sale series will help you segment your customers so that you can automatically send them the most relevant messages that might lure them. This will also help you get people to come back to your site, motivate shoppers to make their next purchase, get feedback from your customers, and create a positive user experience.

Related product email

After placing an order, you can send your customers a newsletter with an offer of products related to the purchased product. For example, if a customer has purchased a coffee machine, invite him to pay attention to the purchase of capsules for coffee machines, cleaning tablets, a refrigerator for milk, and more.

This will help you ensure a personalized experience for each customer, as well as increase repeat purchases.

Conclusion
Before the holidays start, online retailers should mobilize their energies to attract the attention of more users. Create automated emails to help remind customers of your company and build trust in you.

ALSO READ: REASONS WHY YOU SHOULD START AN EMAIL MARKETING CAMPAIGN

The post 5 Email Marketing Automations Before the Holiday Season appeared first on PC Tech Magazine.

It is one of the most effective tools for marketing and can elevate your business to a level where your profits are sky-high. This is because it allows any organization to connect with their customers very efficiently by facilitating open and honest communication.

Why Are Professionals Obsessed With Email Marketing?

In the recent few years, email has been one of the most popular genres of marketing. Industry professionals are obsessed with the concept because it is quite easy to learn. Once you are acquainted with the basics of email marketing, you would not have to spare any time to get started at it. It is also an extremely cost-effective measure of marketing.

The subdivisions of email marketing include follow-ups, autoresponders, email promotions, daily updates, and more. If you own a business and still haven’t undertaken this strategy, it is time you start. Some of the world’s most famous entrepreneurs have been dependent on email marketing to take their business to the next level.

With such an exuberant approach, you can develop an unending list of clients, prospects, customers, and subscribers who might promise to stay loyal on account of such a measure. What will it eventually lead to? Well, you know it already! You will be making more and more sales.

How Beneficial Is Email Marketing For Your Business?

Email marketing, today, is one of the largest sources of communication and is a strategy in itself that boosts your business to a much higher level. Regardless of whether you own a large or small business, acquiring this strategy is bound to give you the results. Hence, if you are keen enough, you can look into how your organization can benefit from emails:

1.     Saves Time And Budget

Email marketing is one of the most important tools that pave the way for efficient use of your organization’s budget and time. Firstly, this strategy will call for you to cut on increasing costs behind papers, printers, envelopes, and postages.

Secondly, you must note that there is no expense involved in sending out emails to your subscribers or clients. You wouldn’t even have to pay for the direct email costs while being able to access the inboxes of your clients.

Designing email templates and campaigns are not much complicated and require very little of your time rather than having to spend half your time behind focusing on other aspects, if not emails.

2.     Develops Brand Reputation And Credibility

This is one of the most important aspects of email marketing. Everyone who owns a business wants their brand to be well recognized and have a good reputation. Email marketing is an effective medium through which it becomes possible.

When designing an email template, make sure to have some unique ideas. It must include a logo, tagline, the brand name, several themes, and graphics. Being consistent in any field is very urgent.

People tend to trust brands that are well-known in the market. Once you start delivering quality content that is relatable and full of information, you will witness a huge flow of prospects from your targeted market and eventually make better sales.

3.     Builds Strong Connection With Clients

Email is one of the most efficient modes of communication. It is not always possible to keep in touch with your clients over the phone. It is extremely time-consuming. However, with this strategy, you can be connected with your clients on a regular basis.

Through emails, you can convey any information to your clients, keep them updated about your services, discuss sales deals, and even attend to their queries without putting in any extra effort.

This will build a sense of trust and loyalty between you and your subscribers and will also allow them to keep you at the top of their priority list.

4.     Improves Sales

Boosting your business definitely comes with an increased rate of sales. Email marketing is a tool that will provide you with all the elements to eventually build on your profits.

Reports have suggested that the biggest return on investment for business organizations is procured through emails, and it has even led to a steep increase in revenue. There are certain email marketing campaigns that can be operated to feature and promote your products and services.

Such an offer can encourage and attract customers to purchase from your site. Email marketing can even aid you in automating a part of your sales process to eventually elevate your net sales. As for the top automation platforms, you could consider comparing Campaign Monitor vs Mailchimp and then choose the best.

Final Thoughts
After the advent of social media, many experts claim email marketing to be a dead source. However, it is absolutely incorrect. No matter how many forms of marketing have been developed till today, emails remain at the top.

This is because any business head or client in this world prefers to be approached in a formal manner when dealing with such aspects. And there could be no better option than emails to keep at it. Thus, it is still one of the best measures that a company can adopt to skyrocket their business.

Editor’s Note | This article was written and provided for publishing on PC Tech Magazine by Mashum Mollah a tech entrepreneur and passionate blogger. He is on a mission to help small businesses grow online. He shares his journey, insights, and experiences at Social Media Magazine & Search Engine Magazine. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you.

The post How Can Email Marketing Boost Your Business? appeared first on PC Tech Magazine.

Let’s look at a few of the effective marketing options for SMEs now.

SMS Text Marketing
Marketing directly to people’s phones is one way to get in direct contact. Rather than making cold calls, which are seldom successful, SMS marketing can deliver short messages to contacts who have already provided their details and agreed to receive messages.

Sending SMS messages is inexpensive and chargeable per SMS, making a campaign only as costly as the company wants it to be. Companies with smaller budgets can send out just a few SMS messages and then hone their next batch of messages based on the favourable (and less favourable) responses. Some messages will get a higher open rate and response rate than others. With experience, businesses learn what short messages their target customers prefer and craft appropriately worded messages.

The phone number is not usually given out immediately when making a new contact. That comes later when some kind of business relationship has already been established. It’s important to get the permission of the person being messaged before sending out the communication. Unwanted SMS messages create problems for everyone involved.

Web Push Notifications
Web push notification technology hasn’t been around that many years. The idea is that people using a certain web browser can agree to receive mini pop up message within the web browser to alert them. These are easy to see when YouTube has a new video on a channel where the bell icon has been selected, which triggers alerts about new videos. Similarly, web push notification providers offer a way that site visitors can agree to be alerted.

The better systems are not cheap. Because the notifications don’t always pop up at a convenient time, many people turn them off. They’re also not transferrable from browser to browser or platform to platform, other than when browser syncing functionality is turned on when using the same browser across multiple devices. However, it is a useful way to get in front of previous website visitors, as long as the messages contain something of value to them. Otherwise, they become a nuisance.

Email Marketing
Email marketing is one of the oldest marketing methods online. Also, it’s one of the most affordable too. Marketing through email should be done using double opt-in. This ensures the email is wanted by the recipient who confirmed that before receiving more emails.

Unlike a website that waits for traffic from other sources like Facebook, Pinterest, LinkedIn, Bing and Google, with email marketing, companies send emails to subscribers directly. There’s no waiting around and hoping for new traffic today; traffic comes after sending a new email to the people on the mailing list.

Email is not as instantaneous as SMS texting in a marketing campaign. SMS messages do need to be opened just like with email, but the open rate is likely to be higher with more direct marketing. However, email still works terrifically well, especially in industries where subscribers take time to become buyers. Mostly, these industries sell high-priced products that fall outside of the typical pricing for impulse purchases and require repeat visits for a subscriber to make up their mind.

Video Marketing
Video marketing has been around for over a decade, but it’s only become really popular in the last few years. As Netflix replaced Blockbuster, YouTube has usurped cable TV. More video content is being consumed all the time and is a useful way to promote a brand, products or services.

Producing videos for YouTube is time-consuming. It always takes longer and is more complicated than people think. A good YouTube channel takes upwards of a year to really start to take off, so it’s much slower to get results than SMS marketing, email marketing or web push notifications. For video marketing, a multi-year timeline is required of companies; a three-year or five-year vision rather than expecting overnight viral success is best.

While videos are often put online to get ad clicks, the better process, especially for companies, is to include a link to their website or email newsletter in the description of a video. This can be clicked and drives direct traffic to the site.

Inexpensive marketing online takes many forms. The most direct types of marketing like SMS messaging, live chat, and email tend to get faster results. Other methods take longer to deliver increased sales. Most companies do well to adopt 1-3 marketing methods and master those, rather than try to do everything at once and failing spectacularly.

The post Different Types of Economical and Effective Marketing for SMEs appeared first on PC Tech Magazine.

If you’re thinking of using email campaigns to market your business products and services, have a look at some of the reasons why it’s a marketing strategy that can still benefit you.

1. Email Marketing is a Great Strategy to Share Content

When you send out a targeted email to your audience because they’ve signed up to your mailing list or because you’ve purchased an email list, you’ll find your email will get shared multiple times between friends and families that find your products or services of interest. Of course, social media these days is the way forward to get your content shared globally, but emails still offer a way for your brand to get more exposure.

2. You’ll Be Able to Take Advantage of Accurate Statistics

One of the great benefits of email marketing is that it’s one of the most measurable ways of marketing a business. You’ll gain insight on accurate statistics, so you’ll be able to see what emails were opened, which email campaigns weren’t of much interest, providing valid information for you to consider for your next campaign. Not all email marketing strategies are going to work, but as email marketing is measurable, you’ll know which ones do and don’t.

3. A Cost-Effective Solution for New Businesses

Whether you’re new to email marketing or your business has been doing it for years, it’s still the most cost-effective solution when it comes to marketing a business. There are no printing, advertising or running costs; the only cost involved is getting the right email list. If you’re looking for ways to build an email list, the quickest option is to purchase one from a third party, and you’ll also be able to verify your B2B emails using theemailfinder.co.

4. All Emails Require Attention

Many businesses prefer social media marketing methods to build their business, but social media marketing has a short life span. If you send a post out on social media you’ll find it gets seen by hundreds of people within 24 hours, but none after that, so the people that missed it won’t see it in their newsfeed again.

With email marketing, your email gets sent out and sits in someone’s inbox until they take action with it, even if that is just to delete it. The fact is, people give emails their attention regardless of their content, so email marketing should always be considered for new and established businesses.

Email marketing certainly isn’t as easy, but it’s still an effective digital marketing strategy when created and send effectively, which can still benefit many businesses around the world.

The post Email Marketing is Still Alive: The 5 Reasons Why You Should Start an Email Marketing Campaign appeared first on PC Tech Magazine.

There is much more to it than writing an email and clicking send; you have to be able to create email campaigns that compel the person who receives the email firstly to open it and then to visit your website, or whatever other action you need to them to do.

Given the number of emails that get sent each day, you are fighting for the attention of the reader and working out the magic subject title or creating compelling content is by no means easy.

This insightful infographic displays the 7 biggest challenges that marketers face when it comes to email marketing. There is some really information in here and some great tips that will help you to master your email campaigns.

Did you know that retaining customers costs less than getting new customers? Or that emails with personalized subject lines are 26% more likely to be opened? There are certainly a lot of thought-provoking statistics in here to get you thinking about changes you can introduce to your marketing campaigns.

The post The Trials and Tribulations of Email Marketing appeared first on PC Tech Magazine.